Okay, so I’ve spent the last maybe month or two working on advertising my books.
Paid advertising, mind you.
And wow, has it been an experience. I’ve read multiple marketing books, have been actively learning economics and business tactics, and, because I advertise in like 9 countries now, I constantly must think with at least four currencies. British Pounds being worth more than dollars messed me up one time. And I keep forgetting that Australian dollars aren’t worth as much as American ones.
But the main thing I’ve learned is that you just have to plan and roll with what feels like lost money. Not every click will get a sale, no matter how perfectly you are targeting your ideal customer, and you just kind of have to live with that.
So, you work with inferences; you work with the numbers you do have, and you try to think with what you can do to increase your odds.
You focus on profit because ultimately little else matters with paid advertising.
It kind of feels like a full-time second job, but I’ve come up with some ways to make it more enjoyable. It’s kind of calming sometimes, after a long day, to just move numbers around and then see money come in afterward.
When ads are like a video game, that is when they are the most fun, frankly.